Why fine wine companies must remember their roots

Many fine wine companies do their best to position themselves as luxury brands - and while that can help consumers to appreciate the effort that goes into a really great wine, it's important to recognise the human element that goes into even the best of bottles.

Industry analyst Wine Intelligence explains that humans are still instinctively drawn to examples of tribal behaviour, such as street food, markets and their modern-day equivalents, shopping malls.

We like sensory experiences, with smells and tastes to set our mouths watering - and this is a desire fine wine companies cater for particularly well.

Article author Lulie Halstead writes: "[Wine] is strongly connected with its roots, in the many senses of that word, and has artisanal and crafted perceptions amongst the majority of wine consumers."

These instincts are not just confined to your decision-making process when you buy wine, either - they also apply to some of its great accompaniments.

Consider cheese, for example; another consumable for which the artisan, handmade approach is frequently perceived as a selling point.

The next time you buy wine and cheese to serve together at a dinner party, remember these basic instincts, and invest in a bottle that carries an element of craft to the table, which is bound to delight your guests.

(default) 43 queries took 132 ms
NrQueryErrorAffectedNum. rowsTook (ms)
1SHOW FULL COLUMNS FROM `ck_posts`13133
2SELECT CHARACTER_SET_NAME FROM INFORMATION_SCHEMA.COLLATIONS WHERE COLLATION_NAME= 'utf8_general_ci';110
3SHOW FULL COLUMNS FROM `ck_images`993
4SHOW FULL COLUMNS FROM `ck_post_comments`993
5SHOW FULL COLUMNS FROM `ck_contacts`14145
6SHOW FULL COLUMNS FROM `ck_redirects`554
7SELECT `Redirect`.`id`, `Redirect`.`from`, `Redirect`.`to`, `Redirect`.`count`, `Redirect`.`created` FROM `ck_redirects` AS `Redirect` WHERE `Redirect`.`from` = '/news/why-fine-wine-companies-must-remember-their-roots' LIMIT 1000
8SHOW FULL COLUMNS FROM `ck_users`11113
9SELECT `Post`.`id`, `Post`.`title`, `Post`.`slug`, `Post`.`introduction`, `Post`.`body`, `Post`.`image_id`, `Post`.`post_date`, `Post`.`meta_title`, `Post`.`meta_description`, `Post`.`meta_keywords`, `Post`.`status`, `Post`.`created`, `Post`.`modified`, `Image`.`id`, `Image`.`gallery_order`, `Image`.`title`, `Image`.`file`, `Image`.`dir`, `Image`.`mimetype`, `Image`.`filesize`, `Image`.`created`, `Image`.`modified` FROM `ck_posts` AS `Post` LEFT JOIN `ck_images` AS `Image` ON (`Post`.`image_id` = `Image`.`id`) WHERE `Post`.`slug` = 'why-fine-wine-companies-must-remember-their-roots' AND `Post`.`status` = 'active' AND `Post`.`post_date` <= '2019-12-11 17:57:55' AND NOT (`Post`.`slug` = '') ORDER BY `Post`.`post_date` DESC, `Post`.`created` DESC LIMIT 1111
10SELECT `PostComment`.`id`, `PostComment`.`post_id`, `PostComment`.`author_id`, `PostComment`.`user_id`, `PostComment`.`comment`, `PostComment`.`status`, `PostComment`.`ip_address`, `PostComment`.`created`, `PostComment`.`modified` FROM `ck_post_comments` AS `PostComment` WHERE ((`PostComment`.`status` = 'approved') OR (((`PostComment`.`id` IS NULL) AND (`PostComment`.`status` = 'pending')))) AND `PostComment`.`post_id` = (140) 000
11SHOW FULL COLUMNS FROM `ck_baskets`774
12SHOW FULL COLUMNS FROM `ck_store_countries`11115
13SELECT CHARACTER_SET_NAME FROM INFORMATION_SCHEMA.COLLATIONS WHERE COLLATION_NAME= 'latin1_swedish_ci';110
14SHOW FULL COLUMNS FROM `ck_delivery_methods`11113
15SHOW FULL COLUMNS FROM `ck_store_countries_delivery_methods`335
16SHOW FULL COLUMNS FROM `ck_basket_products`884
17SHOW FULL COLUMNS FROM `ck_products`22223
18SHOW FULL COLUMNS FROM `ck_regions`13133
19SHOW FULL COLUMNS FROM `ck_producers`663
20SHOW FULL COLUMNS FROM `ck_styles`10103
21SHOW FULL COLUMNS FROM `ck_bottles`553
22SHOW FULL COLUMNS FROM `ck_product_ratings`993
23SHOW FULL COLUMNS FROM `ck_store_customers`773
24SHOW FULL COLUMNS FROM `ck_store_customer_addresses`20203
25SHOW FULL COLUMNS FROM `ck_grapes`993
26SHOW FULL COLUMNS FROM `ck_grapes_products`333
27SHOW FULL COLUMNS FROM `ck_product_types`773
28SHOW FULL COLUMNS FROM `ck_product_types_products`333
29SHOW FULL COLUMNS FROM `ck_offers`773
30SHOW FULL COLUMNS FROM `ck_offers_products`333
31SELECT `Basket`.`id`, `Basket`.`created`, `Basket`.`modified`, `Basket`.`delivery_method_id`, `Basket`.`delivery_country_id`, `Basket`.`delivery`, `Basket`.`subtotal`, (`Basket`.`delivery` + `Basket`.`subtotal`) AS `Basket__total`, `DeliveryCountry`.`id`, `DeliveryCountry`.`key`, `DeliveryCountry`.`iso`, `DeliveryCountry`.`iso3`, `DeliveryCountry`.`order`, `DeliveryCountry`.`country`, `DeliveryCountry`.`billing`, `DeliveryCountry`.`delivery`, `DeliveryCountry`.`status`, `DeliveryCountry`.`modified`, `DeliveryCountry`.`created`, `DeliveryMethod`.`id`, `DeliveryMethod`.`name`, `DeliveryMethod`.`price`, `DeliveryMethod`.`cap`, `DeliveryMethod`.`threshold`, `DeliveryMethod`.`threshold_price`, `DeliveryMethod`.`status`, `DeliveryMethod`.`modified`, `DeliveryMethod`.`created`, `DeliveryMethod`.`order`, `DeliveryMethod`.`code` FROM `ck_baskets` AS `Basket` LEFT JOIN `ck_store_countries` AS `DeliveryCountry` ON (`Basket`.`delivery_country_id` = `DeliveryCountry`.`id`) LEFT JOIN `ck_delivery_methods` AS `DeliveryMethod` ON (`Basket`.`delivery_method_id` = `DeliveryMethod`.`id`) WHERE `Basket`.`id` IS NULL LIMIT 1000
32SELECT `Region`.`name`, `Region`.`slug`, `Region`.`parent_id`, `Region`.`id`, `Region`.`modified`, `Region`.`created` FROM `ck_regions` AS `Region` WHERE `Region`.`status` = 'active' AND NOT (`Region`.`slug` = '') ORDER BY `Region`.`order` ASC 1211210
33SELECT `Product`.`id`, `Product`.`name`, `Product`.`description`, `Product`.`vintage`, `Product`.`region_id`, `Product`.`producer_id`, `Product`.`style_id`, `Product`.`bottle_id`, `Product`.`image_id`, `Product`.`bid`, `Product`.`best_seller`, `Product`.`created`, `Product`.`modified`, `Product`.`status`, `Product`.`slug`, `Product`.`meta_title`, `Product`.`meta_description`, `Product`.`meta_keywords`, `Product`.`stock`, `Product`.`stock_description`, `Product`.`original_id`, (`Product`.`price`) AS `Product__original_price`, (LEAST(IFNULL((select min(`ck_offers`.`price`) from (ck_offers join ck_offers_products) where ((`ck_offers_products`.`product_id` = `Product`.`id`) and (`ck_offers_products`.`offer_id` = `ck_offers`.`id`) and (`ck_offers`.`start_date` <= now()) and (`ck_offers`.`end_date` >= now()))),`Product`.`price`),`Product`.`price`)) AS `Product__price`, (CONCAT(`Product`.`name`, ' (£', `Product`.`price`,')')) AS `Product__detail_name` FROM `ck_products` AS `Product` WHERE `Product`.`region_id` IN (905, 899, 900, 904, 901, 902, 903, 42, 144, 86, 152, 56, 132, 134, 57, 81, 148, 1, 156, 90, 91, 4, 5, 6, 78, 7, 31, 93, 94, 32, 73, 63, 13, 37, 95, 96, 14, 70, 35, 21, 36, 24, 25, 26, 60, 98, 99, 100, 101, 102, 103, 104, 79, 43, 44, 67, 77, 84, 52, 53, 105, 135, 45, 106, 153, 47, 140, 68, 141, 111, 48, 65, 69, 113, 143, 145, 40, 83, 62, 41, 58, 114, 115, 59, 116, 49, 118, 119, 136, 120, 38, 64, 39, 121, 87, 50, 51, 71, 27, 28, 154, 150, 29, 129, 80, 155, 30, 151, 61, 122, 123, 138, 124, 125, 137, 126, 127, 85, 128, 139, 149) 1026102635
34SELECT `Region`.`id`, `Region`.`name`, `Region`.`parent_id`, `Region`.`lft`, `Region`.`rght`, `Region`.`order`, `Region`.`slug`, `Region`.`meta_title`, `Region`.`meta_description`, `Region`.`meta_keywords`, `Region`.`status`, `Region`.`created`, `Region`.`modified` FROM `ck_regions` AS `Region` WHERE `Region`.`status` = 'active' AND NOT (`Region`.`slug` = '') ORDER BY `Region`.`order` ASC 1211211
35SELECT `Style`.`slug`, `Style`.`name` FROM `ck_styles` AS `Style` WHERE 1 = 1 880
36SHOW FULL COLUMNS FROM `ck_right_banners`774
37SELECT `RightBanner`.`id`, `RightBanner`.`name`, `RightBanner`.`image_id`, `RightBanner`.`url`, `RightBanner`.`status`, `RightBanner`.`created`, `RightBanner`.`modified`, `Image`.`id`, `Image`.`gallery_order`, `Image`.`title`, `Image`.`file`, `Image`.`dir`, `Image`.`mimetype`, `Image`.`filesize`, `Image`.`created`, `Image`.`modified` FROM `ck_right_banners` AS `RightBanner` LEFT JOIN `ck_images` AS `Image` ON (`RightBanner`.`image_id` = `Image`.`id`) WHERE `RightBanner`.`status` = 'active' 440
38SHOW FULL COLUMNS FROM `ck_right_links`664
39SELECT `RightLink`.`id`, `RightLink`.`name`, `RightLink`.`url`, `RightLink`.`status`, `RightLink`.`created`, `RightLink`.`modified` FROM `ck_right_links` AS `RightLink` WHERE `RightLink`.`status` = 'active' 220
40SHOW FULL COLUMNS FROM `ck_settings`443
41SELECT `Setting`.`id`, `Setting`.`key`, `Setting`.`value`, `Setting`.`modified` FROM `ck_settings` AS `Setting` WHERE `Setting`.`key` = 'meta_keywords' LIMIT 1110
42SELECT `User`.`id`, `User`.`role`, `User`.`contact_id`, `User`.`username`, `User`.`password`, `User`.`status`, `User`.`active`, `User`.`login_count`, `User`.`last_login`, `User`.`created`, `User`.`modified`, `Contact`.`id`, `Contact`.`first_name`, `Contact`.`surname`, `Contact`.`email`, `Contact`.`website`, `Contact`.`address_1`, `Contact`.`address_2`, `Contact`.`city`, `Contact`.`postcode`, `Contact`.`country_code`, `Contact`.`telephone`, `Contact`.`organisation`, `Contact`.`created`, `Contact`.`modified`, (CONCAT(`Contact`.`first_name`,' ',`Contact`.`surname`)) AS `Contact__name` FROM `ck_users` AS `User` LEFT JOIN `ck_contacts` AS `Contact` ON (`User`.`contact_id` = `Contact`.`id`) WHERE `User`.`id` IS NULL LIMIT 1000
43SELECT `Contact`.`id`, `Contact`.`first_name`, `Contact`.`surname`, `Contact`.`email`, `Contact`.`website`, `Contact`.`address_1`, `Contact`.`address_2`, `Contact`.`city`, `Contact`.`postcode`, `Contact`.`country_code`, `Contact`.`telephone`, `Contact`.`organisation`, `Contact`.`created`, `Contact`.`modified`, (CONCAT(`Contact`.`first_name`,' ',`Contact`.`surname`)) AS `Contact__name` FROM `ck_contacts` AS `Contact` WHERE `Contact`.`id` IS NULL LIMIT 1000