What's in a name when you buy wine?

wine names View larger image

Go to buy wine from your local wine merchants and, unless you know what you're looking for, it can be a daunting prospect.

Most wine merchants arrange their stores by region first - and the same is often true when you buy wine online - so your first decision is whether to buy from France, Europe, South America, Oceania, North America, Africa or elsewhere.

Then you have to choose a grape or blend, and this is assuming you're already shopping for a specific colour...

All of this makes the labels on the bottles important, and while they should all offer certain fundamental information like how many units of alcohol are in the bottle, its strength as a percentage, and so on, there is also a marketing message to be conveyed.

For example, a sleek and elegant label with imagery of vineyards is a good option as an all-rounder, for formal and informal occasions alike - but industry analysts Wine Intelligence warn that this is the most common type of label design, meaning wines can get lost in the crowd.

Meanwhile, for younger buyers, stand-out labels typically combine quirkier graphics, such as animals, with witty or pun-based brand names, helping to cater for the less formal events many customers in this age group are shopping for.

(default) 25 queries took 73 ms
NrQueryErrorAffectedNum. rowsTook (ms)
1SELECT `Redirect`.`id`, `Redirect`.`from`, `Redirect`.`to`, `Redirect`.`count`, `Redirect`.`created` FROM `ck_redirects` AS `Redirect` WHERE `Redirect`.`from` = '/news/what-s-in-a-name-when-you-buy-wine' LIMIT 1000
2SELECT `Post`.`id`, `Post`.`title`, `Post`.`slug`, `Post`.`introduction`, `Post`.`body`, `Post`.`image_id`, `Post`.`post_date`, `Post`.`meta_title`, `Post`.`meta_description`, `Post`.`meta_keywords`, `Post`.`status`, `Post`.`created`, `Post`.`modified`, `Image`.`id`, `Image`.`gallery_order`, `Image`.`title`, `Image`.`file`, `Image`.`dir`, `Image`.`mimetype`, `Image`.`filesize`, `Image`.`created`, `Image`.`modified` FROM `ck_posts` AS `Post` LEFT JOIN `ck_images` AS `Image` ON (`Post`.`image_id` = `Image`.`id`) WHERE `Post`.`slug` = 'what-s-in-a-name-when-you-buy-wine' AND `Post`.`status` = 'active' AND `Post`.`post_date` <= '2019-10-21 06:41:45' AND NOT (`Post`.`slug` = '') ORDER BY `Post`.`post_date` DESC, `Post`.`created` DESC LIMIT 1111
3SELECT `Image`.`id`, `Image`.`gallery_order`, `Image`.`title`, `Image`.`file`, `Image`.`dir`, `Image`.`mimetype`, `Image`.`filesize`, `Image`.`created`, `Image`.`modified` FROM `ck_images` AS `Image` WHERE `Image`.`id` = 2601 110
4SELECT `PostComment`.`id`, `PostComment`.`post_id`, `PostComment`.`author_id`, `PostComment`.`user_id`, `PostComment`.`comment`, `PostComment`.`status`, `PostComment`.`ip_address`, `PostComment`.`created`, `PostComment`.`modified` FROM `ck_post_comments` AS `PostComment` WHERE ((`PostComment`.`status` = 'approved') OR (((`PostComment`.`id` IS NULL) AND (`PostComment`.`status` = 'pending')))) AND `PostComment`.`post_id` = (187) 000
5SHOW FULL COLUMNS FROM `ck_store_customers`775
6SELECT CHARACTER_SET_NAME FROM INFORMATION_SCHEMA.COLLATIONS WHERE COLLATION_NAME= 'latin1_swedish_ci';110
7SHOW FULL COLUMNS FROM `ck_store_customer_addresses`20203
8SHOW FULL COLUMNS FROM `ck_grapes`994
9SHOW FULL COLUMNS FROM `ck_grapes_products`334
10SHOW FULL COLUMNS FROM `ck_product_types`774
11SHOW FULL COLUMNS FROM `ck_product_types_products`334
12SHOW FULL COLUMNS FROM `ck_offers`774
13SHOW FULL COLUMNS FROM `ck_offers_products`334
14SELECT `Basket`.`id`, `Basket`.`created`, `Basket`.`modified`, `Basket`.`delivery_method_id`, `Basket`.`delivery_country_id`, `Basket`.`delivery`, `Basket`.`subtotal`, (`Basket`.`delivery` + `Basket`.`subtotal`) AS `Basket__total`, `DeliveryCountry`.`id`, `DeliveryCountry`.`key`, `DeliveryCountry`.`iso`, `DeliveryCountry`.`iso3`, `DeliveryCountry`.`order`, `DeliveryCountry`.`country`, `DeliveryCountry`.`billing`, `DeliveryCountry`.`delivery`, `DeliveryCountry`.`status`, `DeliveryCountry`.`modified`, `DeliveryCountry`.`created`, `DeliveryMethod`.`id`, `DeliveryMethod`.`name`, `DeliveryMethod`.`price`, `DeliveryMethod`.`cap`, `DeliveryMethod`.`threshold`, `DeliveryMethod`.`threshold_price`, `DeliveryMethod`.`status`, `DeliveryMethod`.`modified`, `DeliveryMethod`.`created`, `DeliveryMethod`.`order`, `DeliveryMethod`.`code` FROM `ck_baskets` AS `Basket` LEFT JOIN `ck_store_countries` AS `DeliveryCountry` ON (`Basket`.`delivery_country_id` = `DeliveryCountry`.`id`) LEFT JOIN `ck_delivery_methods` AS `DeliveryMethod` ON (`Basket`.`delivery_method_id` = `DeliveryMethod`.`id`) WHERE `Basket`.`id` IS NULL LIMIT 1000
15SELECT `Region`.`name`, `Region`.`slug`, `Region`.`parent_id`, `Region`.`id`, `Region`.`modified`, `Region`.`created` FROM `ck_regions` AS `Region` WHERE `Region`.`status` = 'active' AND NOT (`Region`.`slug` = '') ORDER BY `Region`.`order` ASC 1211210
16SELECT `Product`.`id`, `Product`.`name`, `Product`.`description`, `Product`.`vintage`, `Product`.`region_id`, `Product`.`producer_id`, `Product`.`style_id`, `Product`.`bottle_id`, `Product`.`image_id`, `Product`.`bid`, `Product`.`best_seller`, `Product`.`created`, `Product`.`modified`, `Product`.`status`, `Product`.`slug`, `Product`.`meta_title`, `Product`.`meta_description`, `Product`.`meta_keywords`, `Product`.`stock`, `Product`.`stock_description`, `Product`.`original_id`, (`Product`.`price`) AS `Product__original_price`, (LEAST(IFNULL((select min(`ck_offers`.`price`) from (ck_offers join ck_offers_products) where ((`ck_offers_products`.`product_id` = `Product`.`id`) and (`ck_offers_products`.`offer_id` = `ck_offers`.`id`) and (`ck_offers`.`start_date` <= now()) and (`ck_offers`.`end_date` >= now()))),`Product`.`price`),`Product`.`price`)) AS `Product__price`, (CONCAT(`Product`.`name`, ' (£', `Product`.`price`,')')) AS `Product__detail_name` FROM `ck_products` AS `Product` WHERE `Product`.`region_id` IN (905, 899, 900, 904, 901, 902, 903, 42, 144, 86, 152, 56, 132, 134, 57, 81, 148, 1, 156, 90, 91, 4, 5, 6, 78, 7, 31, 93, 94, 32, 73, 63, 13, 37, 95, 96, 14, 70, 35, 21, 36, 24, 25, 26, 60, 98, 99, 100, 101, 102, 103, 104, 79, 43, 44, 67, 77, 84, 52, 53, 105, 135, 45, 106, 153, 47, 140, 68, 141, 111, 48, 65, 69, 113, 143, 145, 40, 83, 62, 41, 58, 114, 115, 59, 116, 49, 118, 119, 136, 120, 38, 64, 39, 121, 87, 50, 51, 71, 27, 28, 154, 150, 29, 129, 80, 155, 30, 151, 61, 122, 123, 138, 124, 125, 137, 126, 127, 85, 128, 139, 149) 1026102636
17SELECT `Region`.`id`, `Region`.`name`, `Region`.`parent_id`, `Region`.`lft`, `Region`.`rght`, `Region`.`order`, `Region`.`slug`, `Region`.`meta_title`, `Region`.`meta_description`, `Region`.`meta_keywords`, `Region`.`status`, `Region`.`created`, `Region`.`modified` FROM `ck_regions` AS `Region` WHERE `Region`.`status` = 'active' AND NOT (`Region`.`slug` = '') ORDER BY `Region`.`order` ASC 1211211
18SELECT `Style`.`slug`, `Style`.`name` FROM `ck_styles` AS `Style` WHERE 1 = 1 880
19SELECT `RightBanner`.`id`, `RightBanner`.`name`, `RightBanner`.`image_id`, `RightBanner`.`url`, `RightBanner`.`status`, `RightBanner`.`created`, `RightBanner`.`modified`, `Image`.`id`, `Image`.`gallery_order`, `Image`.`title`, `Image`.`file`, `Image`.`dir`, `Image`.`mimetype`, `Image`.`filesize`, `Image`.`created`, `Image`.`modified` FROM `ck_right_banners` AS `RightBanner` LEFT JOIN `ck_images` AS `Image` ON (`RightBanner`.`image_id` = `Image`.`id`) WHERE `RightBanner`.`status` = 'active' 440
20SELECT `RightLink`.`id`, `RightLink`.`name`, `RightLink`.`url`, `RightLink`.`status`, `RightLink`.`created`, `RightLink`.`modified` FROM `ck_right_links` AS `RightLink` WHERE `RightLink`.`status` = 'active' 220
21SHOW FULL COLUMNS FROM `ck_settings`443
22SELECT CHARACTER_SET_NAME FROM INFORMATION_SCHEMA.COLLATIONS WHERE COLLATION_NAME= 'utf8_general_ci';110
23SELECT `Setting`.`id`, `Setting`.`key`, `Setting`.`value`, `Setting`.`modified` FROM `ck_settings` AS `Setting` WHERE `Setting`.`key` = 'meta_keywords' LIMIT 1110
24SELECT `User`.`id`, `User`.`role`, `User`.`contact_id`, `User`.`username`, `User`.`password`, `User`.`status`, `User`.`active`, `User`.`login_count`, `User`.`last_login`, `User`.`created`, `User`.`modified`, `Contact`.`id`, `Contact`.`first_name`, `Contact`.`surname`, `Contact`.`email`, `Contact`.`website`, `Contact`.`address_1`, `Contact`.`address_2`, `Contact`.`city`, `Contact`.`postcode`, `Contact`.`country_code`, `Contact`.`telephone`, `Contact`.`organisation`, `Contact`.`created`, `Contact`.`modified`, (CONCAT(`Contact`.`first_name`,' ',`Contact`.`surname`)) AS `Contact__name` FROM `ck_users` AS `User` LEFT JOIN `ck_contacts` AS `Contact` ON (`User`.`contact_id` = `Contact`.`id`) WHERE `User`.`id` IS NULL LIMIT 1000
25SELECT `Contact`.`id`, `Contact`.`first_name`, `Contact`.`surname`, `Contact`.`email`, `Contact`.`website`, `Contact`.`address_1`, `Contact`.`address_2`, `Contact`.`city`, `Contact`.`postcode`, `Contact`.`country_code`, `Contact`.`telephone`, `Contact`.`organisation`, `Contact`.`created`, `Contact`.`modified`, (CONCAT(`Contact`.`first_name`,' ',`Contact`.`surname`)) AS `Contact__name` FROM `ck_contacts` AS `Contact` WHERE `Contact`.`id` IS NULL LIMIT 1000