The emotional appeal of independent wine merchants

wine and viticultureView larger image

A visit to your local independent wine merchants can be quite evocative - if you've travelled to vineyards in the past, it can bring to mind sunny days on the continent, or perhaps simply the last time you were with a certain friend or family member.

But this sense of emotion is present throughout the wine-buying process, and even if you don't have any experiences of your own to bring to mind, the image of a distant vineyard on a sunny hillside can still make buying a bottle feel like a transformative process.

An article in the September/October issue of Wine & Viticulture Journal notes this uniquely emotional nature of the wine-buying process.

"Of all the products the land provides, wine is almost unique in that those who cultivate it are also intimately connected with its production. Only olive oil comes close," writes Jonathan Cahill.

"Most other produce is sent off to a third party with no direct connection to the land or the crop."

This leaves wine with a uniquely artisan feeling to it - something independent wine merchants recognise too, and which helps to pack an emotional impact unlike any other during the buying process.

(default) 18 queries took 53 ms
NrQueryErrorAffectedNum. rowsTook (ms)
1SHOW FULL COLUMNS FROM `ck_posts`13135
2SELECT CHARACTER_SET_NAME FROM INFORMATION_SCHEMA.COLLATIONS WHERE COLLATION_NAME= 'utf8_general_ci';110
3SHOW FULL COLUMNS FROM `ck_post_comments`993
4SELECT `Redirect`.`id`, `Redirect`.`from`, `Redirect`.`to`, `Redirect`.`count`, `Redirect`.`created` FROM `ck_redirects` AS `Redirect` WHERE `Redirect`.`from` = '/news/the-emotional-appeal-of-independent-wine-merchants' LIMIT 1000
5SELECT `Post`.`id`, `Post`.`title`, `Post`.`slug`, `Post`.`introduction`, `Post`.`body`, `Post`.`image_id`, `Post`.`post_date`, `Post`.`meta_title`, `Post`.`meta_description`, `Post`.`meta_keywords`, `Post`.`status`, `Post`.`created`, `Post`.`modified`, `Image`.`id`, `Image`.`gallery_order`, `Image`.`title`, `Image`.`file`, `Image`.`dir`, `Image`.`mimetype`, `Image`.`filesize`, `Image`.`created`, `Image`.`modified` FROM `ck_posts` AS `Post` LEFT JOIN `ck_images` AS `Image` ON (`Post`.`image_id` = `Image`.`id`) WHERE `Post`.`slug` = 'the-emotional-appeal-of-independent-wine-merchants' AND `Post`.`status` = 'active' AND `Post`.`post_date` <= '2019-12-11 15:15:28' AND NOT (`Post`.`slug` = '') ORDER BY `Post`.`post_date` DESC, `Post`.`created` DESC LIMIT 1111
6SELECT `Image`.`id`, `Image`.`gallery_order`, `Image`.`title`, `Image`.`file`, `Image`.`dir`, `Image`.`mimetype`, `Image`.`filesize`, `Image`.`created`, `Image`.`modified` FROM `ck_images` AS `Image` WHERE `Image`.`id` = 2613 110
7SELECT `PostComment`.`id`, `PostComment`.`post_id`, `PostComment`.`author_id`, `PostComment`.`user_id`, `PostComment`.`comment`, `PostComment`.`status`, `PostComment`.`ip_address`, `PostComment`.`created`, `PostComment`.`modified` FROM `ck_post_comments` AS `PostComment` WHERE ((`PostComment`.`status` = 'approved') OR (((`PostComment`.`id` IS NULL) AND (`PostComment`.`status` = 'pending')))) AND `PostComment`.`post_id` = (198) 000
8SELECT `Basket`.`id`, `Basket`.`created`, `Basket`.`modified`, `Basket`.`delivery_method_id`, `Basket`.`delivery_country_id`, `Basket`.`delivery`, `Basket`.`subtotal`, (`Basket`.`delivery` + `Basket`.`subtotal`) AS `Basket__total`, `DeliveryCountry`.`id`, `DeliveryCountry`.`key`, `DeliveryCountry`.`iso`, `DeliveryCountry`.`iso3`, `DeliveryCountry`.`order`, `DeliveryCountry`.`country`, `DeliveryCountry`.`billing`, `DeliveryCountry`.`delivery`, `DeliveryCountry`.`status`, `DeliveryCountry`.`modified`, `DeliveryCountry`.`created`, `DeliveryMethod`.`id`, `DeliveryMethod`.`name`, `DeliveryMethod`.`price`, `DeliveryMethod`.`cap`, `DeliveryMethod`.`threshold`, `DeliveryMethod`.`threshold_price`, `DeliveryMethod`.`status`, `DeliveryMethod`.`modified`, `DeliveryMethod`.`created`, `DeliveryMethod`.`order`, `DeliveryMethod`.`code` FROM `ck_baskets` AS `Basket` LEFT JOIN `ck_store_countries` AS `DeliveryCountry` ON (`Basket`.`delivery_country_id` = `DeliveryCountry`.`id`) LEFT JOIN `ck_delivery_methods` AS `DeliveryMethod` ON (`Basket`.`delivery_method_id` = `DeliveryMethod`.`id`) WHERE `Basket`.`id` IS NULL LIMIT 1000
9SELECT `Region`.`name`, `Region`.`slug`, `Region`.`parent_id`, `Region`.`id`, `Region`.`modified`, `Region`.`created` FROM `ck_regions` AS `Region` WHERE `Region`.`status` = 'active' AND NOT (`Region`.`slug` = '') ORDER BY `Region`.`order` ASC 1211211
10SELECT `Product`.`id`, `Product`.`name`, `Product`.`description`, `Product`.`vintage`, `Product`.`region_id`, `Product`.`producer_id`, `Product`.`style_id`, `Product`.`bottle_id`, `Product`.`image_id`, `Product`.`bid`, `Product`.`best_seller`, `Product`.`created`, `Product`.`modified`, `Product`.`status`, `Product`.`slug`, `Product`.`meta_title`, `Product`.`meta_description`, `Product`.`meta_keywords`, `Product`.`stock`, `Product`.`stock_description`, `Product`.`original_id`, (`Product`.`price`) AS `Product__original_price`, (LEAST(IFNULL((select min(`ck_offers`.`price`) from (ck_offers join ck_offers_products) where ((`ck_offers_products`.`product_id` = `Product`.`id`) and (`ck_offers_products`.`offer_id` = `ck_offers`.`id`) and (`ck_offers`.`start_date` <= now()) and (`ck_offers`.`end_date` >= now()))),`Product`.`price`),`Product`.`price`)) AS `Product__price`, (CONCAT(`Product`.`name`, ' (£', `Product`.`price`,')')) AS `Product__detail_name` FROM `ck_products` AS `Product` WHERE `Product`.`region_id` IN (905, 899, 900, 904, 901, 902, 903, 42, 144, 86, 152, 56, 132, 134, 57, 81, 148, 1, 156, 90, 91, 4, 5, 6, 78, 7, 31, 93, 94, 32, 73, 63, 13, 37, 95, 96, 14, 70, 35, 21, 36, 24, 25, 26, 60, 98, 99, 100, 101, 102, 103, 104, 79, 43, 44, 67, 77, 84, 52, 53, 105, 135, 45, 106, 153, 47, 140, 68, 141, 111, 48, 65, 69, 113, 143, 145, 40, 83, 62, 41, 58, 114, 115, 59, 116, 49, 118, 119, 136, 120, 38, 64, 39, 121, 87, 50, 51, 71, 27, 28, 154, 150, 29, 129, 80, 155, 30, 151, 61, 122, 123, 138, 124, 125, 137, 126, 127, 85, 128, 139, 149) 1026102638
11SELECT `Region`.`id`, `Region`.`name`, `Region`.`parent_id`, `Region`.`lft`, `Region`.`rght`, `Region`.`order`, `Region`.`slug`, `Region`.`meta_title`, `Region`.`meta_description`, `Region`.`meta_keywords`, `Region`.`status`, `Region`.`created`, `Region`.`modified` FROM `ck_regions` AS `Region` WHERE `Region`.`status` = 'active' AND NOT (`Region`.`slug` = '') ORDER BY `Region`.`order` ASC 1211211
12SELECT `Style`.`slug`, `Style`.`name` FROM `ck_styles` AS `Style` WHERE 1 = 1 880
13SELECT `RightBanner`.`id`, `RightBanner`.`name`, `RightBanner`.`image_id`, `RightBanner`.`url`, `RightBanner`.`status`, `RightBanner`.`created`, `RightBanner`.`modified`, `Image`.`id`, `Image`.`gallery_order`, `Image`.`title`, `Image`.`file`, `Image`.`dir`, `Image`.`mimetype`, `Image`.`filesize`, `Image`.`created`, `Image`.`modified` FROM `ck_right_banners` AS `RightBanner` LEFT JOIN `ck_images` AS `Image` ON (`RightBanner`.`image_id` = `Image`.`id`) WHERE `RightBanner`.`status` = 'active' 440
14SELECT `RightLink`.`id`, `RightLink`.`name`, `RightLink`.`url`, `RightLink`.`status`, `RightLink`.`created`, `RightLink`.`modified` FROM `ck_right_links` AS `RightLink` WHERE `RightLink`.`status` = 'active' 220
15SHOW FULL COLUMNS FROM `ck_settings`444
16SELECT `Setting`.`id`, `Setting`.`key`, `Setting`.`value`, `Setting`.`modified` FROM `ck_settings` AS `Setting` WHERE `Setting`.`key` = 'meta_keywords' LIMIT 1110
17SELECT `User`.`id`, `User`.`role`, `User`.`contact_id`, `User`.`username`, `User`.`password`, `User`.`status`, `User`.`active`, `User`.`login_count`, `User`.`last_login`, `User`.`created`, `User`.`modified`, `Contact`.`id`, `Contact`.`first_name`, `Contact`.`surname`, `Contact`.`email`, `Contact`.`website`, `Contact`.`address_1`, `Contact`.`address_2`, `Contact`.`city`, `Contact`.`postcode`, `Contact`.`country_code`, `Contact`.`telephone`, `Contact`.`organisation`, `Contact`.`created`, `Contact`.`modified`, (CONCAT(`Contact`.`first_name`,' ',`Contact`.`surname`)) AS `Contact__name` FROM `ck_users` AS `User` LEFT JOIN `ck_contacts` AS `Contact` ON (`User`.`contact_id` = `Contact`.`id`) WHERE `User`.`id` IS NULL LIMIT 1000
18SELECT `Contact`.`id`, `Contact`.`first_name`, `Contact`.`surname`, `Contact`.`email`, `Contact`.`website`, `Contact`.`address_1`, `Contact`.`address_2`, `Contact`.`city`, `Contact`.`postcode`, `Contact`.`country_code`, `Contact`.`telephone`, `Contact`.`organisation`, `Contact`.`created`, `Contact`.`modified`, (CONCAT(`Contact`.`first_name`,' ',`Contact`.`surname`)) AS `Contact__name` FROM `ck_contacts` AS `Contact` WHERE `Contact`.`id` IS NULL LIMIT 1000