Nearly half of Brits buy wine based on abv

Almost half of all Britons consider the percentage alcohol content to be an important factor in influencing their decision when they buy wine, according to a Wine Intelligence report.

In a March 2013 survey, 45% said the abv percentage is an important buying factor, up from 41% in the previous year's research.

Interestingly, the strength of wine had been viewed as less important in 2010 and 2011 (31% and 34% respectively) after falling from a peak of 38% of consumers who based their buying decisions on percentage in 2009.

However, it's worth drilling down into the data to discover whether more consumers buy wine because it is particularly strong, or because it has a particularly low percentage.

Wine Intelligence say 40% of consumers in leading wine markets such as the UK, Canada, USA and Germany self-identify as being interested in 'low-alcohol' wines.

But most of these people consider 'low-alcohol' to relate to the lower end of the normal range, at 9-10.5% alcohol.

Only around one in six - still a fairly sizeable minority - are interested in wines with unusually low alcohol content, at abv of 5.5% or below.

White Wine
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