Nearly half of Brits buy wine based on abv

Almost half of all Britons consider the percentage alcohol content to be an important factor in influencing their decision when they buy wine, according to a Wine Intelligence report.

In a March 2013 survey, 45% said the abv percentage is an important buying factor, up from 41% in the previous year's research.

Interestingly, the strength of wine had been viewed as less important in 2010 and 2011 (31% and 34% respectively) after falling from a peak of 38% of consumers who based their buying decisions on percentage in 2009.

However, it's worth drilling down into the data to discover whether more consumers buy wine because it is particularly strong, or because it has a particularly low percentage.

Wine Intelligence say 40% of consumers in leading wine markets such as the UK, Canada, USA and Germany self-identify as being interested in 'low-alcohol' wines.

But most of these people consider 'low-alcohol' to relate to the lower end of the normal range, at 9-10.5% alcohol.

Only around one in six - still a fairly sizeable minority - are interested in wines with unusually low alcohol content, at abv of 5.5% or below.

White Wine
(default) 41 queries took 126 ms
NrQueryErrorAffectedNum. rowsTook (ms)
1SHOW FULL COLUMNS FROM `ck_posts`13134
2SELECT CHARACTER_SET_NAME FROM INFORMATION_SCHEMA.COLLATIONS WHERE COLLATION_NAME= 'utf8_general_ci';110
3SHOW FULL COLUMNS FROM `ck_images`994
4SHOW FULL COLUMNS FROM `ck_post_comments`994
5SHOW FULL COLUMNS FROM `ck_contacts`14145
6SHOW FULL COLUMNS FROM `ck_redirects`554
7SELECT `Redirect`.`id`, `Redirect`.`from`, `Redirect`.`to`, `Redirect`.`count`, `Redirect`.`created` FROM `ck_redirects` AS `Redirect` WHERE `Redirect`.`from` = '/news/nearly-half-of-brits-buy-wine-based-on-abv' LIMIT 1000
8SHOW FULL COLUMNS FROM `ck_users`11113
9SELECT `Post`.`id`, `Post`.`title`, `Post`.`slug`, `Post`.`introduction`, `Post`.`body`, `Post`.`image_id`, `Post`.`post_date`, `Post`.`meta_title`, `Post`.`meta_description`, `Post`.`meta_keywords`, `Post`.`status`, `Post`.`created`, `Post`.`modified`, `Image`.`id`, `Image`.`gallery_order`, `Image`.`title`, `Image`.`file`, `Image`.`dir`, `Image`.`mimetype`, `Image`.`filesize`, `Image`.`created`, `Image`.`modified` FROM `ck_posts` AS `Post` LEFT JOIN `ck_images` AS `Image` ON (`Post`.`image_id` = `Image`.`id`) WHERE `Post`.`slug` = 'nearly-half-of-brits-buy-wine-based-on-abv' AND `Post`.`status` = 'active' AND `Post`.`post_date` <= '2019-10-14 07:17:23' AND NOT (`Post`.`slug` = '') ORDER BY `Post`.`post_date` DESC, `Post`.`created` DESC LIMIT 1111
10SELECT `PostComment`.`id`, `PostComment`.`post_id`, `PostComment`.`author_id`, `PostComment`.`user_id`, `PostComment`.`comment`, `PostComment`.`status`, `PostComment`.`ip_address`, `PostComment`.`created`, `PostComment`.`modified` FROM `ck_post_comments` AS `PostComment` WHERE ((`PostComment`.`status` = 'approved') OR (((`PostComment`.`id` IS NULL) AND (`PostComment`.`status` = 'pending')))) AND `PostComment`.`post_id` = (122) 000
11SHOW FULL COLUMNS FROM `ck_baskets`774
12SHOW FULL COLUMNS FROM `ck_store_countries`11113
13SELECT CHARACTER_SET_NAME FROM INFORMATION_SCHEMA.COLLATIONS WHERE COLLATION_NAME= 'latin1_swedish_ci';111
14SHOW FULL COLUMNS FROM `ck_delivery_methods`11113
15SHOW FULL COLUMNS FROM `ck_store_countries_delivery_methods`333
16SHOW FULL COLUMNS FROM `ck_basket_products`883
17SHOW FULL COLUMNS FROM `ck_products`22223
18SHOW FULL COLUMNS FROM `ck_regions`13134
19SHOW FULL COLUMNS FROM `ck_producers`663
20SHOW FULL COLUMNS FROM `ck_styles`10104
21SHOW FULL COLUMNS FROM `ck_bottles`554
22SHOW FULL COLUMNS FROM `ck_product_ratings`993
23SHOW FULL COLUMNS FROM `ck_store_customers`774
24SHOW FULL COLUMNS FROM `ck_store_customer_addresses`20204
25SHOW FULL COLUMNS FROM `ck_grapes`993
26SHOW FULL COLUMNS FROM `ck_grapes_products`333
27SHOW FULL COLUMNS FROM `ck_product_types`774
28SHOW FULL COLUMNS FROM `ck_product_types_products`333
29SHOW FULL COLUMNS FROM `ck_offers`773
30SHOW FULL COLUMNS FROM `ck_offers_products`333
31SELECT `Basket`.`id`, `Basket`.`created`, `Basket`.`modified`, `Basket`.`delivery_method_id`, `Basket`.`delivery_country_id`, `Basket`.`delivery`, `Basket`.`subtotal`, (`Basket`.`delivery` + `Basket`.`subtotal`) AS `Basket__total`, `DeliveryCountry`.`id`, `DeliveryCountry`.`key`, `DeliveryCountry`.`iso`, `DeliveryCountry`.`iso3`, `DeliveryCountry`.`order`, `DeliveryCountry`.`country`, `DeliveryCountry`.`billing`, `DeliveryCountry`.`delivery`, `DeliveryCountry`.`status`, `DeliveryCountry`.`modified`, `DeliveryCountry`.`created`, `DeliveryMethod`.`id`, `DeliveryMethod`.`name`, `DeliveryMethod`.`price`, `DeliveryMethod`.`cap`, `DeliveryMethod`.`threshold`, `DeliveryMethod`.`threshold_price`, `DeliveryMethod`.`status`, `DeliveryMethod`.`modified`, `DeliveryMethod`.`created`, `DeliveryMethod`.`order`, `DeliveryMethod`.`code` FROM `ck_baskets` AS `Basket` LEFT JOIN `ck_store_countries` AS `DeliveryCountry` ON (`Basket`.`delivery_country_id` = `DeliveryCountry`.`id`) LEFT JOIN `ck_delivery_methods` AS `DeliveryMethod` ON (`Basket`.`delivery_method_id` = `DeliveryMethod`.`id`) WHERE `Basket`.`id` IS NULL LIMIT 1000
32SELECT `Region`.`name`, `Region`.`slug`, `Region`.`parent_id`, `Region`.`id`, `Region`.`modified`, `Region`.`created` FROM `ck_regions` AS `Region` WHERE `Region`.`status` = 'active' AND NOT (`Region`.`slug` = '') ORDER BY `Region`.`order` ASC 1211210
33SELECT `Product`.`id`, `Product`.`name`, `Product`.`description`, `Product`.`vintage`, `Product`.`region_id`, `Product`.`producer_id`, `Product`.`style_id`, `Product`.`bottle_id`, `Product`.`image_id`, `Product`.`bid`, `Product`.`best_seller`, `Product`.`created`, `Product`.`modified`, `Product`.`status`, `Product`.`slug`, `Product`.`meta_title`, `Product`.`meta_description`, `Product`.`meta_keywords`, `Product`.`stock`, `Product`.`stock_description`, `Product`.`original_id`, (`Product`.`price`) AS `Product__original_price`, (LEAST(IFNULL((select min(`ck_offers`.`price`) from (ck_offers join ck_offers_products) where ((`ck_offers_products`.`product_id` = `Product`.`id`) and (`ck_offers_products`.`offer_id` = `ck_offers`.`id`) and (`ck_offers`.`start_date` <= now()) and (`ck_offers`.`end_date` >= now()))),`Product`.`price`),`Product`.`price`)) AS `Product__price`, (CONCAT(`Product`.`name`, ' (£', `Product`.`price`,')')) AS `Product__detail_name` FROM `ck_products` AS `Product` WHERE `Product`.`region_id` IN (905, 899, 900, 904, 901, 902, 903, 42, 144, 86, 152, 56, 132, 134, 57, 81, 148, 1, 156, 90, 91, 4, 5, 6, 78, 7, 31, 93, 94, 32, 73, 63, 13, 37, 95, 96, 14, 70, 35, 21, 36, 24, 25, 26, 60, 98, 99, 100, 101, 102, 103, 104, 79, 43, 44, 67, 77, 84, 52, 53, 105, 135, 45, 106, 153, 47, 140, 68, 141, 111, 48, 65, 69, 113, 143, 145, 40, 83, 62, 41, 58, 114, 115, 59, 116, 49, 118, 119, 136, 120, 38, 64, 39, 121, 87, 50, 51, 71, 27, 28, 154, 150, 29, 129, 80, 155, 30, 151, 61, 122, 123, 138, 124, 125, 137, 126, 127, 85, 128, 139, 149) 1026102635
34SELECT `Region`.`id`, `Region`.`name`, `Region`.`parent_id`, `Region`.`lft`, `Region`.`rght`, `Region`.`order`, `Region`.`slug`, `Region`.`meta_title`, `Region`.`meta_description`, `Region`.`meta_keywords`, `Region`.`status`, `Region`.`created`, `Region`.`modified` FROM `ck_regions` AS `Region` WHERE `Region`.`status` = 'active' AND NOT (`Region`.`slug` = '') ORDER BY `Region`.`order` ASC 1211211
35SELECT `Style`.`slug`, `Style`.`name` FROM `ck_styles` AS `Style` WHERE 1 = 1 880
36SELECT `RightBanner`.`id`, `RightBanner`.`name`, `RightBanner`.`image_id`, `RightBanner`.`url`, `RightBanner`.`status`, `RightBanner`.`created`, `RightBanner`.`modified`, `Image`.`id`, `Image`.`gallery_order`, `Image`.`title`, `Image`.`file`, `Image`.`dir`, `Image`.`mimetype`, `Image`.`filesize`, `Image`.`created`, `Image`.`modified` FROM `ck_right_banners` AS `RightBanner` LEFT JOIN `ck_images` AS `Image` ON (`RightBanner`.`image_id` = `Image`.`id`) WHERE `RightBanner`.`status` = 'active' 440
37SELECT `RightLink`.`id`, `RightLink`.`name`, `RightLink`.`url`, `RightLink`.`status`, `RightLink`.`created`, `RightLink`.`modified` FROM `ck_right_links` AS `RightLink` WHERE `RightLink`.`status` = 'active' 220
38SELECT `Setting`.`id`, `Setting`.`key`, `Setting`.`value`, `Setting`.`modified` FROM `ck_settings` AS `Setting` WHERE `Setting`.`key` = 'meta_description' LIMIT 1110
39SELECT `Setting`.`id`, `Setting`.`key`, `Setting`.`value`, `Setting`.`modified` FROM `ck_settings` AS `Setting` WHERE `Setting`.`key` = 'meta_keywords' LIMIT 1110
40SELECT `User`.`id`, `User`.`role`, `User`.`contact_id`, `User`.`username`, `User`.`password`, `User`.`status`, `User`.`active`, `User`.`login_count`, `User`.`last_login`, `User`.`created`, `User`.`modified`, `Contact`.`id`, `Contact`.`first_name`, `Contact`.`surname`, `Contact`.`email`, `Contact`.`website`, `Contact`.`address_1`, `Contact`.`address_2`, `Contact`.`city`, `Contact`.`postcode`, `Contact`.`country_code`, `Contact`.`telephone`, `Contact`.`organisation`, `Contact`.`created`, `Contact`.`modified`, (CONCAT(`Contact`.`first_name`,' ',`Contact`.`surname`)) AS `Contact__name` FROM `ck_users` AS `User` LEFT JOIN `ck_contacts` AS `Contact` ON (`User`.`contact_id` = `Contact`.`id`) WHERE `User`.`id` IS NULL LIMIT 1000
41SELECT `Contact`.`id`, `Contact`.`first_name`, `Contact`.`surname`, `Contact`.`email`, `Contact`.`website`, `Contact`.`address_1`, `Contact`.`address_2`, `Contact`.`city`, `Contact`.`postcode`, `Contact`.`country_code`, `Contact`.`telephone`, `Contact`.`organisation`, `Contact`.`created`, `Contact`.`modified`, (CONCAT(`Contact`.`first_name`,' ',`Contact`.`surname`)) AS `Contact__name` FROM `ck_contacts` AS `Contact` WHERE `Contact`.`id` IS NULL LIMIT 1000