'Lucky' reds find favour among Chinese drinkers who buy wine online

What do you base your decision on when you buy wine online? Without being able to get up close and personal with the bottle, you might look to a favourite grape or region, or let your decision be guided by the alcohol strength more than it otherwise might.

Research published by the organisers of Vinexpo, a trade show due to take place in Hong Kong on May 27th-29th, reveals that Chinese customers in particular have a slightly unusual preference when they buy wine online.

That is because, in Eastern cultures, red is considered a lucky colour - and as such, red wine is often also perceived as being 'luckier' than white, leading many more customers in the region to buy vivid reds.

More than a quarter of all wine sold in China is bought online, and Vinexpo predict this will rise to very nearly half of all sales by 2020.

Interestingly, this trend is being driven by the Chinese population's familiarity with the internet, which is overcoming their relative lack of familiarity with wine itself.

The findings are food for thought for British consumers too, as they show tech-savvy Chinese wine-drinkers are unafraid to buy a bottle without seeing it in person, as they continue to embrace the convenience of modern technology.

(default) 42 queries took 126 ms
NrQueryErrorAffectedNum. rowsTook (ms)
1SHOW FULL COLUMNS FROM `ck_posts`13134
2SELECT CHARACTER_SET_NAME FROM INFORMATION_SCHEMA.COLLATIONS WHERE COLLATION_NAME= 'utf8_general_ci';110
3SHOW FULL COLUMNS FROM `ck_images`993
4SHOW FULL COLUMNS FROM `ck_post_comments`994
5SHOW FULL COLUMNS FROM `ck_contacts`14144
6SHOW FULL COLUMNS FROM `ck_redirects`553
7SELECT `Redirect`.`id`, `Redirect`.`from`, `Redirect`.`to`, `Redirect`.`count`, `Redirect`.`created` FROM `ck_redirects` AS `Redirect` WHERE `Redirect`.`from` = '/news/lucky-reds-find-favour-among-chinese-drinkers-who-buy-wine-online' LIMIT 1000
8SHOW FULL COLUMNS FROM `ck_users`11114
9SELECT `Post`.`id`, `Post`.`title`, `Post`.`slug`, `Post`.`introduction`, `Post`.`body`, `Post`.`image_id`, `Post`.`post_date`, `Post`.`meta_title`, `Post`.`meta_description`, `Post`.`meta_keywords`, `Post`.`status`, `Post`.`created`, `Post`.`modified`, `Image`.`id`, `Image`.`gallery_order`, `Image`.`title`, `Image`.`file`, `Image`.`dir`, `Image`.`mimetype`, `Image`.`filesize`, `Image`.`created`, `Image`.`modified` FROM `ck_posts` AS `Post` LEFT JOIN `ck_images` AS `Image` ON (`Post`.`image_id` = `Image`.`id`) WHERE `Post`.`slug` = 'lucky-reds-find-favour-among-chinese-drinkers-who-buy-wine-online' AND `Post`.`status` = 'active' AND `Post`.`post_date` <= '2019-12-08 06:45:47' AND NOT (`Post`.`slug` = '') ORDER BY `Post`.`post_date` DESC, `Post`.`created` DESC LIMIT 1111
10SELECT `PostComment`.`id`, `PostComment`.`post_id`, `PostComment`.`author_id`, `PostComment`.`user_id`, `PostComment`.`comment`, `PostComment`.`status`, `PostComment`.`ip_address`, `PostComment`.`created`, `PostComment`.`modified` FROM `ck_post_comments` AS `PostComment` WHERE ((`PostComment`.`status` = 'approved') OR (((`PostComment`.`id` IS NULL) AND (`PostComment`.`status` = 'pending')))) AND `PostComment`.`post_id` = (168) 000
11SHOW FULL COLUMNS FROM `ck_baskets`773
12SHOW FULL COLUMNS FROM `ck_store_countries`11113
13SELECT CHARACTER_SET_NAME FROM INFORMATION_SCHEMA.COLLATIONS WHERE COLLATION_NAME= 'latin1_swedish_ci';110
14SHOW FULL COLUMNS FROM `ck_delivery_methods`11113
15SHOW FULL COLUMNS FROM `ck_store_countries_delivery_methods`334
16SHOW FULL COLUMNS FROM `ck_basket_products`883
17SHOW FULL COLUMNS FROM `ck_products`22223
18SHOW FULL COLUMNS FROM `ck_regions`13133
19SHOW FULL COLUMNS FROM `ck_producers`663
20SHOW FULL COLUMNS FROM `ck_styles`10103
21SHOW FULL COLUMNS FROM `ck_bottles`554
22SHOW FULL COLUMNS FROM `ck_product_ratings`993
23SHOW FULL COLUMNS FROM `ck_store_customers`773
24SHOW FULL COLUMNS FROM `ck_store_customer_addresses`20203
25SHOW FULL COLUMNS FROM `ck_grapes`993
26SHOW FULL COLUMNS FROM `ck_grapes_products`333
27SHOW FULL COLUMNS FROM `ck_product_types`773
28SHOW FULL COLUMNS FROM `ck_product_types_products`333
29SHOW FULL COLUMNS FROM `ck_offers`773
30SHOW FULL COLUMNS FROM `ck_offers_products`333
31SELECT `Basket`.`id`, `Basket`.`created`, `Basket`.`modified`, `Basket`.`delivery_method_id`, `Basket`.`delivery_country_id`, `Basket`.`delivery`, `Basket`.`subtotal`, (`Basket`.`delivery` + `Basket`.`subtotal`) AS `Basket__total`, `DeliveryCountry`.`id`, `DeliveryCountry`.`key`, `DeliveryCountry`.`iso`, `DeliveryCountry`.`iso3`, `DeliveryCountry`.`order`, `DeliveryCountry`.`country`, `DeliveryCountry`.`billing`, `DeliveryCountry`.`delivery`, `DeliveryCountry`.`status`, `DeliveryCountry`.`modified`, `DeliveryCountry`.`created`, `DeliveryMethod`.`id`, `DeliveryMethod`.`name`, `DeliveryMethod`.`price`, `DeliveryMethod`.`cap`, `DeliveryMethod`.`threshold`, `DeliveryMethod`.`threshold_price`, `DeliveryMethod`.`status`, `DeliveryMethod`.`modified`, `DeliveryMethod`.`created`, `DeliveryMethod`.`order`, `DeliveryMethod`.`code` FROM `ck_baskets` AS `Basket` LEFT JOIN `ck_store_countries` AS `DeliveryCountry` ON (`Basket`.`delivery_country_id` = `DeliveryCountry`.`id`) LEFT JOIN `ck_delivery_methods` AS `DeliveryMethod` ON (`Basket`.`delivery_method_id` = `DeliveryMethod`.`id`) WHERE `Basket`.`id` IS NULL LIMIT 1000
32SELECT `Region`.`name`, `Region`.`slug`, `Region`.`parent_id`, `Region`.`id`, `Region`.`modified`, `Region`.`created` FROM `ck_regions` AS `Region` WHERE `Region`.`status` = 'active' AND NOT (`Region`.`slug` = '') ORDER BY `Region`.`order` ASC 1211210
33SELECT `Product`.`id`, `Product`.`name`, `Product`.`description`, `Product`.`vintage`, `Product`.`region_id`, `Product`.`producer_id`, `Product`.`style_id`, `Product`.`bottle_id`, `Product`.`image_id`, `Product`.`bid`, `Product`.`best_seller`, `Product`.`created`, `Product`.`modified`, `Product`.`status`, `Product`.`slug`, `Product`.`meta_title`, `Product`.`meta_description`, `Product`.`meta_keywords`, `Product`.`stock`, `Product`.`stock_description`, `Product`.`original_id`, (`Product`.`price`) AS `Product__original_price`, (LEAST(IFNULL((select min(`ck_offers`.`price`) from (ck_offers join ck_offers_products) where ((`ck_offers_products`.`product_id` = `Product`.`id`) and (`ck_offers_products`.`offer_id` = `ck_offers`.`id`) and (`ck_offers`.`start_date` <= now()) and (`ck_offers`.`end_date` >= now()))),`Product`.`price`),`Product`.`price`)) AS `Product__price`, (CONCAT(`Product`.`name`, ' (£', `Product`.`price`,')')) AS `Product__detail_name` FROM `ck_products` AS `Product` WHERE `Product`.`region_id` IN (905, 899, 900, 904, 901, 902, 903, 42, 144, 86, 152, 56, 132, 134, 57, 81, 148, 1, 156, 90, 91, 4, 5, 6, 78, 7, 31, 93, 94, 32, 73, 63, 13, 37, 95, 96, 14, 70, 35, 21, 36, 24, 25, 26, 60, 98, 99, 100, 101, 102, 103, 104, 79, 43, 44, 67, 77, 84, 52, 53, 105, 135, 45, 106, 153, 47, 140, 68, 141, 111, 48, 65, 69, 113, 143, 145, 40, 83, 62, 41, 58, 114, 115, 59, 116, 49, 118, 119, 136, 120, 38, 64, 39, 121, 87, 50, 51, 71, 27, 28, 154, 150, 29, 129, 80, 155, 30, 151, 61, 122, 123, 138, 124, 125, 137, 126, 127, 85, 128, 139, 149) 1026102636
34SELECT `Region`.`id`, `Region`.`name`, `Region`.`parent_id`, `Region`.`lft`, `Region`.`rght`, `Region`.`order`, `Region`.`slug`, `Region`.`meta_title`, `Region`.`meta_description`, `Region`.`meta_keywords`, `Region`.`status`, `Region`.`created`, `Region`.`modified` FROM `ck_regions` AS `Region` WHERE `Region`.`status` = 'active' AND NOT (`Region`.`slug` = '') ORDER BY `Region`.`order` ASC 1211211
35SELECT `Style`.`slug`, `Style`.`name` FROM `ck_styles` AS `Style` WHERE 1 = 1 880
36SHOW FULL COLUMNS FROM `ck_right_banners`773
37SELECT `RightBanner`.`id`, `RightBanner`.`name`, `RightBanner`.`image_id`, `RightBanner`.`url`, `RightBanner`.`status`, `RightBanner`.`created`, `RightBanner`.`modified`, `Image`.`id`, `Image`.`gallery_order`, `Image`.`title`, `Image`.`file`, `Image`.`dir`, `Image`.`mimetype`, `Image`.`filesize`, `Image`.`created`, `Image`.`modified` FROM `ck_right_banners` AS `RightBanner` LEFT JOIN `ck_images` AS `Image` ON (`RightBanner`.`image_id` = `Image`.`id`) WHERE `RightBanner`.`status` = 'active' 440
38SHOW FULL COLUMNS FROM `ck_right_links`664
39SELECT `RightLink`.`id`, `RightLink`.`name`, `RightLink`.`url`, `RightLink`.`status`, `RightLink`.`created`, `RightLink`.`modified` FROM `ck_right_links` AS `RightLink` WHERE `RightLink`.`status` = 'active' 220
40SELECT `Setting`.`id`, `Setting`.`key`, `Setting`.`value`, `Setting`.`modified` FROM `ck_settings` AS `Setting` WHERE `Setting`.`key` = 'meta_keywords' LIMIT 1110
41SELECT `User`.`id`, `User`.`role`, `User`.`contact_id`, `User`.`username`, `User`.`password`, `User`.`status`, `User`.`active`, `User`.`login_count`, `User`.`last_login`, `User`.`created`, `User`.`modified`, `Contact`.`id`, `Contact`.`first_name`, `Contact`.`surname`, `Contact`.`email`, `Contact`.`website`, `Contact`.`address_1`, `Contact`.`address_2`, `Contact`.`city`, `Contact`.`postcode`, `Contact`.`country_code`, `Contact`.`telephone`, `Contact`.`organisation`, `Contact`.`created`, `Contact`.`modified`, (CONCAT(`Contact`.`first_name`,' ',`Contact`.`surname`)) AS `Contact__name` FROM `ck_users` AS `User` LEFT JOIN `ck_contacts` AS `Contact` ON (`User`.`contact_id` = `Contact`.`id`) WHERE `User`.`id` IS NULL LIMIT 1000
42SELECT `Contact`.`id`, `Contact`.`first_name`, `Contact`.`surname`, `Contact`.`email`, `Contact`.`website`, `Contact`.`address_1`, `Contact`.`address_2`, `Contact`.`city`, `Contact`.`postcode`, `Contact`.`country_code`, `Contact`.`telephone`, `Contact`.`organisation`, `Contact`.`created`, `Contact`.`modified`, (CONCAT(`Contact`.`first_name`,' ',`Contact`.`surname`)) AS `Contact__name` FROM `ck_contacts` AS `Contact` WHERE `Contact`.`id` IS NULL LIMIT 1000